News and Events

Phish your own users before the bad guys do
January 6, 2016 - KnowBe4, provider of solutions to improve the security awareness of users is expanding her activities to the European continent. The Simulated Phishing Platform of KnowBe4 improves the effect of security awareness training. Read more

Personalization: What options do I have?
December 8, 2015 - One of the most discussed topics in marketing and e-commerce is personalization. But as with every topic that is hot, the term personalization is used (and misused) by everyone. In this article I will discuss the various methods that are described as personalization. Read more

One to Smile starts activities in Benelux
November 5, 2015 - One to Smile, the Berlin-based provider of personalized images, is spreading her wings to The Netherlands and Belgium. One to Smile will - through her partnership with Ampreso Europe - actively seek cooperation with marketing partners in The Netherlands and Belgium. Read more

Minority of companies use personal approach in e-mail marketing
March 13, 2015 - E-mail marketing is one of the most successful marketing channels with low investment and high ROI. But as consumers receive more and more e-mail in their inbox every day, you have to stand out from the rest. One of the keys to success is to personalize e-mail campaigns to increase relevancy. Read more

Increased conversions at Wijnvoordeel with e-mail marketing and Big Data
January 5, 2015 - Many studies prove that personalizing your web shop and your e-mail campaigns where customers receive relevant content are converting higher than when using generic content. But personalization is easier said than done. Especially when you only offer one type of product., the largest online wine retailer in The Netherlands, was faced with this challenge. How do you offer wine that is a perfect fit with the individual customer? Read more